Bad Decisions Podcast: #27 Zero Risk Bias Why There's So Much Value In Nothing

Hardhat
1 min readMay 13, 2020

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Bad Decisions, May 10 2020

Turns out that one of the most ‘sure things’ in life, is people’s likelihood of picking a ‘sure thing’. In this episode, Mel and Dan look at how we make choices around risk, and why our desire to avoid uncertainty can sometimes end up costing much more.

Listen here.

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Hardhat
Hardhat

Written by Hardhat

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.

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