by Dan Monheit, 20.05.22 Question submitted by Louis, Collingwood I know exactly what you’re thinking Louis. 🙉🙉🙉 How could it be that this nutrient rich halva is anything but a health food? Same goes for the tub of creamy coconut yoghurt and the delicious Impossible burger that I may or…

By Dan Monheit 6.5.22 Question submitted by Julia, Parkdale Street cred. Self expression. To be different (just like everyone else). To affirm your love of boy bands. Hot tattooist. Honestly, there are so many good reasons to get a tattoo that it’s not surprising we’ve all found ourselves asking this…

By Dan Monheit, 22.4.22 Question submitted by Dylan, Bentleigh Well Dylan, let’s get the obvious answer out of the way first. Nobody wants to cop a $20 dollar fine (for first offenders or up to $180 for serial non-compliers) simply because they forgot, didn’t feel like it, or wanted to take down the system in…

Originally shared via AdNews 7.4.22 Pageviews, cookies, banner ads and targeting are all staples of the internet we know (and mostly love) today. But as Dan Monheit discovers in the first episode of the new Connected podcast series, the net we have today was built in a very, very ad hoc way. Is it time…

By Dan Monheit, 01.04.22 Question asked by Tess, Fitzroy Why must we ruin everything, Tess? Sure, in reality the chances are miniscule, but dreams come true every day, don’t they? So while you’re busy doing the math (one in 292,201,338 chance of winning), I’ll be over here picking out upholstery for my new Bentley, browsing…

Originally shared by Mumbrella 29.3.22 Ogilvy PR has scooped seven shortlisted entries across five categories for this year’s Mumbrella CommsCon Awards. These categories included Best Influencer Strategy, Best PR Employer and two nominations each for Best Campaign with a Small Budget and Best Use of Research and Insights. Also…

Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2022 Contenders… Superhero: The Floor Is Yours Hardhat Demonstrating that you don’t need to be a boring old ‘suit’ to trade shares, the ad’s distinct anti-establishment visual look sets Superhero apart from traditional investment platforms and old fashioned online share spaces. We wanted to directly connect with a new generation of young would-be online…