By Dan Monheit, 23.7.21
Ah, the vaccine. Whether you’re for it or against it, medically trained or a year 10 biology dropout, everyone in Australia has got their take.
If the scare campaigns, government warnings, or Aunt Kathy’s latest Facebook post didn’t dissuade you, then the story about the girl who got permanent insomnia, your wife’s second cousin who had a severe allergic reaction, or the friend of a friend who’s now bedridden with smallpox and can’t count to 10 probably did the trick.
Statistically speaking, you’re far more likely to crack an egg with a double yolk, get hit…
Originally shared on Campaign Brief 19.7.21
As the job market begins to find its feet again, job site CareerOne returns to the stage with a bold new campaign from independent creative agency, Hardhat.
Targeted at those looking for a smoother job search, with less scrolling and more satisfaction, ‘CareerOne Job Done’ speaks to the confident ease in which users can discover better jobs — thanks to the site’s AI powered algorithm.
Says Glenn Dalton, executive creative director at Hardhat: “More than a job listing site, we wanted to position CareerOne as a job-finding one. …
By Dan Monheit, 9.7.21
Ah yes, we’ve all been there. For months you’ve pined over what a little bit of extra dosh will do for your happiness. You’ve imagined the luxe restaurants you’ll be able to dine at, how that magnificent new watch will look on your wrist and how much sweeter the red wine will taste when you’re not paying it off in regular instalments.
Yet here you are, post payday, 8% richer but certainly not feeling 8% happier. Maybe Biggie was right? Mo money, mo problems and all that. Maybe you just don’t have the palate for that…
By Dan Monheit, originally shared on Carsales.com.au 8.7.21
If it feels like Electric Vehicles are gaining momentum, it’s because they are. Sustainability and zero net emissions are front and center of many conversations, and in the most recent Carsales Loop Survey, almost half of all respondents said they were considering buying an EV. Traditional auto brands are bringing more electric options to market. Boomerang brands like MG are making waves with all-electric launches like the ZS. Most interestingly, brand new brands are using the EV boom as a launchpad into the market. …
By Anna Macdonald, originally shared on Mumbrella, 1.7.2021
In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: Hardhat’s Lani Cush and Think HQ’s Andre Lima compare Coca-Cola’s and Nestlé’s latest campaigns.
Brand: Coca-Cola Australia
Campaign: Turn Up Your Break
Agency: Ogilvy Sydney
The verdict: Refreshing twist on well-established brand
Lani Cush, head of strategy at Hardhat, says:
With COVID dominating over the past 12–18 months, it makes sense that Coke would want to lift and lighten the mood, when we’re taking a much needed and well-earned break. Not…
By Ruth Hogan, originally shared on Inside Retail, 30.5.21
With four major Australian cities plunged into lockdown this week, essential
retail businesses are under pressure on almost all sides of the country.
Videos and images of bare toilet paper shelves have once again surfaced
online as consumers fall into old habits, forcing supermarkets to bring back
purchase limits on high demand items.
But have grocery retailers learned from the lockdowns of the last year and are
they better prepared to deal with panic buying this time around?
While some stores are already under pressure from panicked consumers,
Coles has acted quickly…
By Dan Monheit, 25.6.21
The day trading/commodity trading/cryptocurrency trading game is a wild ride Jono, but you already knew that, didn’t you? You and the nine million other Aussie investors who truly understand the thrill of the short, the rush of an exotic derivative or the pure joy of using your Trezor to buy an NFT with Ether. No wonder you’ve been hitting refresh like a sneakerhead on drop day.
Until now. Now things are different. That folder on your home screen — the one that got all the action in the last 12 months — it’s looking a little…
By Dan Monheit, originally shared on Carsales.com.au 12.6.21
It’s been a big six months of sharing trends, data, and behavioural insights about all things auto. Of everything we’ve learnt, perhaps the most important is that even as the world rapidly transforms around us, the core drivers of human decision-making remain the same. After all, what’s 18-months of disruption against a backdrop of 300 million years of evolution?
With that in mind, the midpoint of 2021 feels like a good time to recap some of the key takeaways from the year that’s been. As expected, these lessons are just as relevant…
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