Given the choice between two items, why do our brains try to convince us to choose the rarer one? In this episode, Mel and Dan explore the Scarcity Bias, and why people line up for days to buy sneakers.

Listen here.

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By Dan Monheit, 19.02.21

Question submitted by Richard, Annandale

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How did it come to this? What was once an enthusiastic commitment to a better body, a better life and a better you, is now but a monthly reminder on your credit card statement of just how far you’ve fallen.

Chin up Richo. It happens to the best of us.

Maybe it’s not a gym membership. Maybe it’s the Foxtel package you signed up for in 2007, the dentist you can’t stand but keep seeing twice a year, or the tendency to just say ‘sure’ whenever you’re offered a dessert menu.

None of these choices make…

By Dan Monheit, originally shared on Carsales.com.au 15.02.21

“You never get a second chance to make a first impression”.

When it comes to first impressions, cars play a critical role in telling the world exactly who we are. ‘Why?’ I hear you ask.

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Cue the Halo Effect, our tendency to take a single positive characteristic of a person, product or brand and extend that to our impression of their entire being. We see this weaved into our lives constantly. For example, when meeting a new person who’s joining our team at work, we may conclude that them being well dressed…

By Dan Monheit, originally shared on Commercial Real Estate 09.02.21

Our leadership team has decided it’s imperative that we slowly start to return to our beloved Prahran office while maintaining lots of the flexibility and autonomy we’ve enjoyed over the last 12 months.

There is a myriad of reasons for this: building cultural capital with our new hires, giving our junior team members the career development they’ve been craving and deserve, team building, idea sharing, not to mention that five-year lease renewal we signed at the end of 2019.

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At the start of the pandemic came a sense of trepidation…

By Dan Monheit, 05.02.21

Question submitted by Amanda, Paddington

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While I’m sure you’re happy in your job and only “asking for a friend” Amanda, 2020 certainly had that ‘introspective’ feel about it.

Not since the terror of the looming Y2K bug have so many of us paused to consider exactly what it is we’re meant to be doing with our fleeting existence on this planet, and why oh why we’re still working for ol’ stink breath in that hellhole of an office.

Of course, life pressures and financial realities can force even the most ambitious professionals to stay in poor roles at terrible companies well…

By Dan Monheit, originally shared by Carsales.com.au 04.02.21

“You never get a second chance to make a first impression”.

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This is true. Unless you happen to be living through a once-in-a-century global pandemic that forces the entire world to cocoon for the better part of a year. At this point, most people will have forgotten what their friends, neighbours and colleagues look like in three dimensions, presenting us all with a rare opportunity to take a second crack at the all-important first impression. Ladies and gentlemen, welcome to 2021!

Now when it comes to first impressions, cars play a critical…

By Dan Monheit, originally shared by Inside Retail 02.02.21

Behavioural Science expert Dan Monheit, co-founder and head of strategy at award-winning creative agency Hardhat, says that for brands to be first and foremost in consumers’ consciousness, they need to tap into the Mere Exposure Effect.

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As we pack away the dumpster fire of a year that was 2020, brands are setting their sights on 2021 with an invigorated gusto. …

By Dan Monheit, Originally shared to Inside Retail 12.01.20

Today we have choice. Lots of it. But it wasn’t always like this. In fact, until relatively recently, many of the choices we enjoy were actually not choices at all. In their place, we had rules. Rules from the state, rules from the church, rules from societal norms. And the rules told us everything. Where to live. What to wear. What type of work to do. Which days to work. Who to marry. When to marry. Whether to have kids. …

By Dan Monheit, originally shared on Carsales.com 15.01.21

Sure, some of it may be to do with the need to transport vast quantities of hoarded toilet paper, but that can’t be the only reason Aussies are flocking online to buy vans.

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Turns out, Behavioural Science may have the answer. Cue the Projection Bias, our tendency to assume that our future selves will have the exact same set of tastes, preferences and priorities that our current selves do. It’s the very reason we shouldn’t grocery shop when we feel hungry, get a tattoo the moment inspiration strikes, or sign up for…

By Dan Monheit, originally shared on Carsales.com.au, 06.01.21

We’ve said goodbye to 2020 and have welcomed a long-awaited 2021. So, after the rollercoaster we’ve just had, how might people’s preferences and priorities change over the course of the year ahead?

Turns out, it doesn’t really matter, and Behavioural Science can help us understand why. Cue the Projection Bias, our tendency to assume that our future selves will have the exact same set of tastes, preferences and priorities that our current selves do. It’s the very reason we shouldn’t grocery shop when we feel hungry, get a tattoo the moment inspiration…

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