Today’s consumers are demanding businesses have a higher, more noble aspiration than just pushing products and services. Behavioural science analyst Dan Monheit investigates whether brands need a purpose to succeed.
By Dan Monheit, originally shared on CEO Magazine, 11.1.22
Once again, purpose-led marketing has topped 2022 marketing trends hotlists. Everyone…
Amanda from Paddington wants to know why it’s so hard for ‘her friend’ to quit her joyless job.
Listen here.
By Dan Monheit, 10.12.21
I hear you Grace. There are plenty of promises we make ourselves, some of which we even intend to keep. ‘Just one more episode’. ‘No more takeaway coffee cups’. ‘Finish writing that screenplay’. ‘Drop those last three kilos’. In fact, if I’d kept even 10% of…
By Dan Monheit, originally shared on CMO, 8.12.21
Putting the customer at the heart of everything a brand does looks set to continue its reign as the dominant theme for senior marketers well into the New Year.
Deloitte’s 2022 Global Marketing Trends report has been wholly dedicated to ‘thriving through…
Lauren from Prahran wants to know why people still shop after Christmas drops.
Listen here.
Working with Royal Botanic Gardens Melbourne and Cranbourne, we’re inviting Victorians to explore ‘Seeing the Invisible’. The AR exhibition, featuring artworks by more than a dozen international artists is live until September next year.
Initiated by Jerusalem Botanical Gardens and Outset Contemporary Art Fund, the exhibition currently runs across 12 botanic gardens in 6 countries simultaneously, with the Melbourne and Cranbourne Botanical Gardens being the exclusive Australian locations.
Visitors will be able to explore 13 immersive virtual works by established and emerging artists from around the world that blend art, technology and nature through the Seeing the Invisible app.
Find out more about the exhibition here.
How the CMO of Little Birdie is working to be the one that catches the ecommerce worm
Originally shared on CMO.com.au, 25.11.21
With Australia poised to report its biggest online shopping event on record, one ecommerce startup is hoping its recent brand launch will help it snare a significant chunk…
By Dan Monheit, 26.11.21
If Covid has taught us one important lesson, it’s that nothing in life is more effective than an Outlook calendar invitation. With the tap of a button, anyone can summon dozens of people, who they may or may not know, to a Zoom/Teams/WebEx meeting that is…
Jeremy from Kooyong wants to know why people are willing to cough up big for carats.
Listen here.
By Dan Monheit, 12.11.21
Thanks for your question, me. And may I say it has come at the right time. After some deep self-reflection on the horse milk saga of edition #31, I have found myself wondering how it all came to this. $140 car washes. Too many pairs of…
