Bad Decisions #33: Scarcity Bias why you always want what you can’t have

Hardhat
Feb 22, 2021

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Given the choice between two items, why do our brains try to convince us to choose the rarer one? In this episode, Mel and Dan explore the Scarcity Bias, and why people line up for days to buy sneakers.

Listen here.

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Hardhat
Hardhat

Written by Hardhat

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.

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