Bad Decisions Podcast: #29 Reciprocity Bias: Why you should always buy the first coffee

25.8.20

It might not always feel like it, but we’re wired with an inherent desire to cooperate and collaborate with others. That means when someone does us a favour, we can’t help but want to settle the score.

In this episode, Mel and Dan consider how this social and emotional drive can direct people to pay for things they didn’t even know they wanted.

Listen here.