Blooms the Chemist bags up a campaign you can count on via Hardhat

Hardhat, the agency built for challenger brands, has launched a second major campaign for beloved community pharmacy group, Blooms The Chemist. The fully integrated campaign features a unique focal point in the form of the humble pharmacy bag.

While chemists large and small sell similar products, the campaign seeks to strengthen Blooms The Chemist’s position as the consistent provider of both expert care and always low prices.

Cutting through the noise of the crowded marketplace, the campaign is centred by a simple promise: “This bag holds a lot more than you’d think.”

The campaign emphasises the knowledge and confidence that only the great customer-relationship experience of Blooms The Chemist can bring. Through a series of scenarios that range across kids with sniffles, managing mental health challenges, and caring for elderly loved ones, the campaign explores and celebrates all the unseen, intangible benefits of shopping with the brand beyond just stocking up the medicine cabinets.

An exercise in reduction, the campaign cuts down to a singular representation of what the brand stands for, remaining true to the experience that everyone has when they go to Blooms The Chemist.

Hardhat was founded in 2005. The agency creates behaviour change for challenger brands through a combination of creativity and behavioural insights.

Credits:

Agency: Hardhat

Production Company — Wildebeest

Sound Mix — Production Alley

Director — Jarred Osborn

Stills Photography — Chillary