Campaign Review: Battle of the breaks in Coca-Cola vs Nestlé

By Anna Macdonald, originally shared on Mumbrella, 1.7.2021

In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: Hardhat’s Lani Cush and Think HQ’s Andre Lima compare Coca-Cola’s and Nestlé’s latest campaigns.

Brand: Coca-Cola Australia

Campaign: Turn Up Your Break

Agency: Ogilvy Sydney

The verdict: Refreshing twist on well-established brand

Lani Cush, head of strategy at Hardhat, says:

Rating: 7/10

Andre Lima, head of creative and interactive at Think HQ, says:

Rating: 8/10

Brand: Nestlé Australia

Campaign: Now’s Good

Agency: Saatchi & Saatchi

The verdict: Doesn’t sell the product

Cush says:

Rating: 5/10

Lima says:

Rating: 6/10

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