CareerOne gets the ‘Job Done’ in its latest integrated campaign via Hardhat

Originally shared on Campaign Brief 19.7.21

As the job market begins to find its feet again, job site CareerOne returns to the stage with a bold new campaign from independent creative agency, Hardhat.

Targeted at those looking for a smoother job search, with less scrolling and more satisfaction, ‘CareerOne Job Done’ speaks to the confident ease in which users can discover better jobs — thanks to the site’s AI powered algorithm.

Says Glenn Dalton, executive creative director at Hardhat: “More than a job listing site, we wanted to position CareerOne as a job-finding one. Simple, memorable and ownable, ‘CareerOne Job done’ celebrates that feeling of finding the right job.”

Says Garen Azoyan, executive chairman of CareerOne: ‘We’re excited to share a campaign that comes at a time where people feel like their job search efforts are being wasted, often sending dozens of resumes to receive no response. CareerOne is on a mission to help Australians find the perfect ‘right now’ job or dream career.”

The through-the-line campaign has seen two TVCs, out of home and radio commence roll out over the weekend.

Client: CareerOne
Garen Azoyan, Executive Chairman
Moussa Namini, Chief Operating Officer

Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Managing Director: Justin Kabbani
Senior Creative: Jonathan Heath
Senior Account Director: Haley Kriksic
Strategy Director: Lani Cush
Head of Production: Char Wren
Design: Reece Ryan, Zane Flynn
Copywriter: Molly Robertson

Production Co: Sherpa
Director: Grantley Smith
Executive Producer: Natalie Taylor
Producer: Harrison Robbins
DOP: Simon Walsh

Sound Engineer: Paul Le Couteur
Executive Creative Producer: Karla Henwood
Producer: Alice Vanderwey

Photographer: Craig MacLean — @shot.by.mac