Covid-19 vaccine ad campaign explains how bias impacts hesitancy

A new campaign targets vaccine hesitancy in Australia. It points out that the chance of death if you choke by eating a hamburger is one in 3138 compared to one in a million with the AZ jab. Source: @TheFactsination Instagram
A quickie, it turns out, has its risks. Source: @TheFactsination Instagram
Bath? One in 685,000 chance of death. Source: @TheFactsination Instagram

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We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.

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