DocuSign encourages businesses to ‘Next time, DocuSign’
in new campaign via Hardhat.

Originally shared on Campaign Brief, 18.10.21

DocuSign Australia this week unveiled its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’.

Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ stories support a suite of digital and social comms that leverage the ease of use and peace of mind that DocuSign products provide.

The first video featuring Janine Allis airs today, following a live Q&A with Allis and behavioural science leader and Hardhat co-founder, Dan Monheit talking about Reinventing Customer Experience on 7 October.

Says Andrea Dixon, senior director of marketing at DocuSign APJ: “We understand how friction-filled a paper based agreement process can be. That’s why we’re so excited to share a campaign that shows how electronic signing can save the day by avoiding potential embarrassing, career limiting or deal ending scenarios.”

Says Glenn Dalton, executive creative director at Hardhat: “Within most success stories are the chapters of miss-steps, hurdles and near failures. Some of these screw-ups come down to the smallest things — like signing and sending documents. We are thrilled to be working with the team at DocuSign to help revolutionise the way Australian companies do agreements, encouraging them to… Next time, DocuSign.”

The series will be launching on DocuSign’s website and socials on 18 October. The through the line campaign will continue to roll out across October and November with entrepreneur Emma Isaacs and Jules Lund on board.

Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani. The agency, now a team of 50, builds brands through a combination of creativity and behavioural insights. Hardhat clients include Superhero, Bega Dairy and Drinks, Victoria University, Steggles, Simply Energy, Vision Australia and Afterpay.

Client: DocuSign
Stephen Maher, PR & Content Manager — APAC
Andrea Dixon, Senior Director Marketing — APJ
Natalie McKay, Senior Marketing Manager
Sigourney Dean, Event Coordinator — APAC

Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Client Service Director: Alice Tschuchnigg
Senior Account Manager: Jenni Wu
Senior Strategist: Hayley Read
Head of Production: Char Wren
Editor: Daniel Kopel
Animation: Zane Flynn

Watch the recording of The Big Rethink with Janine Allis and Dan Monheit streamed live on 7 October here.

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