By Jonathan Heath, Creative - 06.02.2019
Tennis Australia has launched a new campaign for the ANZ Tennis Hot Shots program with creative agency Hardhat.
The vibrant and infectious ‘Noise, please!’ campaign will be seen across radio, print and digital during the summer tennis season, raising awareness of Tennis Australia’s coaching sessions for kids aged 5 to 12.
The campaign is an energetic celebration of the key aspects of the ANZ Tennis Hot Shots program, encouraging kids to “Bring the noise” to every session. It smashes some of the preconceived notions about tennis by illustrating a hyper fun world of teamwork, play, friendships and learning.
Visuals were directed by Hugh Peachey, who brought the concept to life by utilising his eye for the perfect shot to capture incredible moments from the cast of pint-sized tennis players.
For the soundtrack, musician and Miami Horror collaborator Geordie Hewitt created the catchy, contemporary track that perfectly encapsulates the energy and attitude of an ANZ Tennis Hot Shots session.
Dan Monheit, Hardhat Co-Founder and Strategy Director, said, “The ANZ Tennis Hot Shots program does so much for the kids who participate in terms of building skills and confidence — which is exactly what parents expect. What was amazing, and if we’re honest, a little surprising, was the level of pure fun and excitement we experienced in the sessions we visited — which is precisely what we’ve set out to convey.”
Jo Juler, Tennis Australia Head of Marketing, said, “Our results for 2017/18 have been fantastic and it was wonderful to kick off the summer with a bang. We have seen a 41% increase in participation year on year, taking our ANZ Tennis Hot Shots numbers to 543,850 with a split of 44% girls and 56% boys. We were thrilled to have a campaign that reflected not only the energetic and social benefits of the program but also the inclusivity and undeniable fun.”
The campaign went live in January and is one of the first major projects Hardhat has worked on with Tennis Australia.
This article originally appeared on Campaign Brief.
