Hardhat Delivers New Kogan.com Campaign ‘Quick Smart’

Kogan.com has enlisted Hardhat to create its first-ever TV campaign. The latest work highlights the wide range of products available on its website, which customers can get quick smart.

While many Aussies would know that Kogan.com has great prices on LED TVs, many wouldn’t know that Kogan.com now lists over 10,000,000 items. As online shopping in Australia booms and millions of customers around the country are left waiting for products they ordered days and weeks before, Kogan.com continues to deliver quick smart thanks to their extensive logistics footprint of 15 distribution centres.

Whether in need of a game console, a bike, or a pizza-munching plushie, customers will find what they are looking for on Kogan.cm. Better yet, they will be enjoying it in a matter of days (i.e. quick smart).

To quote Ruslan Kogan, Founder and CEO of Kogan.com, “For over 14 years Hardhat has been our first port of call when we have a complex marketing challenge that needed a creative solution. This case was no different.”

Our ECD, Glenn Dalton adds “‘Quick Smart’ wasn’t just our creative platform, it was also how we had to approach the production. Without the option of picking up a camera, our Creative Director team, Andy & Hincey did what they could do — pick up their pens and write their way through it. And have a few laughs along the way too.”

Catch the campaign from Sunday 27th April on TV, digital and social channels.

The Team:

Client — Kogan

Ruslan Kogan — Founder & CEO

Casey Dunn — Director of Marketing

Agency — Hardhat

Dan Monheit — Co-Founder & Behavioural Insights

Glenn Dalton — Executive Creative Director

Chris Hince — Associate Creative Director

Andy Segal — Associate Creative Director

Kristy Richards — Strategy Lead

Gabi Raison — Account Director

Patty Campbell — Producer

Daniel Kopel — Video Editor

BangBang — Sound

Erica Frick — Producer

Media — Max & Partners

Gerard Max — Managing Partner

Debbie Light — Media Investment Manager



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