Let’s Talk Marketing podcast

  • An overview of Behavioural Science and heuristics
  • The availability bias. The more easily you can record an example something the more likely it is to happen.
  • Heuristics — we are not the rational decisions makers that we believe we are. Heuristics are hacks that help us get through our day.
  • 1950s behavioural economics- we don’t make rational decisions all the time. Based on emotion, context and biases in which we make the decisions.
  • How the brain works to make decisions from an evolutionary perspective.
  • Social proof- built around the idea that we are social creatures by design. At a visceral level our brain is created to imitate others. Being with the group is often more important that being correct. Show the heard- find the way to show people that others have already picked you.
  • The licensing effect- ‘treat yourself.’ Inherit desire to balance our virtuous and indulgent self. Doing one thing that offsets another because we think we deserve it.
  • The effort bias- around our difficulty in trying to understand the value of something. High degree of effort = high value. Work out how you can celebrate all the hard work going in. Examples given from Wine/whiskey industry.
  • Our desire to take the safest option most of the time.
  • Counter trends to effort bias.

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We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.

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Hardhat

Hardhat

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.

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