Little Birdie Hatches New Brand Identity and Website via Newly Appointed Agency Hardhat

2 min readNov 4, 2021

Originally shared on Campaign Brief, 3.11.21

Little Birdie, the homepage for online shopping, has unveiled its new brand identity and refreshed website to help Aussies ‘Shop From Above’, just in time for the busiest shopping season. The launch comes off the back of the appointment of creative agency Hardhat as its new brand partner following a competitive pitch process.

Little Birdie, which launched in August this year after securing a $30 million investment from Commonwealth Bank, allows shoppers to discover the best brands, offers and prices from across the web, all in one place.

The ‘Shop From Above’ brand platform and refreshed website highlight Little Birdie’s unique birds-eye approach to discovering the very best of online retail. The brand’s new vibrant colour palette, logo icon and typography help shoppers discover the best in retail on the website, with features like ‘Today’s Top 50’ surfacing only the best offers.

Says David Jennings, CMO, Little Birdie: “Before Little Birdie there was no one place to see a birds-eye view of all of online shopping. The new Little Birdie brand platform “Shop From Above” and new web experience gives shoppers the ability to fly above the congestion and swoop on the very best of Australian retail daily.”

Says Dan Monheit, co-founder and strategy director, Hardhat: “Somewhere along the way, the thrill of online shopping has been replaced by the anxiety of a thousand tabs. Little Birdie is the perfect solve and we’re excited to help take it to the world.”

The new website allows consumers to discover the best in online shopping, everyday, and hosts Little Birdie’s Black Friday campaign, Black FlyDay. The month-long event will give consumers a birds-eye view of the best Black Friday offers on the internet, making Little Birdie the ‘homepage of Black Friday’.

Little Birdie’s new visual identity, ‘Shop From Above’ brand platform and website are being rolled out from today.

Little Birdie
Chief Marketing Officer: David Jennings
Creative agency: Hardhat
Web Design partner: Symplicit




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