By Tom Webster, Partnerships Manager - 11.08.2017
Hardhat is excited to receive the news that three of our projects are finalists in the 2017 AMI Awards for Marketing Excellence.
These projects are:
DEB (Deakin Explore Bot) - Deakin University
Education Category
The ultimate virtual career advisor that interacted with students through Facebook Messenger. This was a technical project with a campaign element, all created and produced in-house at Hardhat.
Breaking Habits - QUIT Victoria
Not for Profit Marketing Category
A campaign that taught people the behavioural patterns around habits and how to break them in order to make quitting smoking more achievable. We created all elements of this campaign in-house at Hardhat, including video vignettes and website.
White Night Melbourne 2017 - Visit Victoria
Content Marketing Category
For the second year running, Visit Victoria selected a digital-first agency to lead the creative and communications for White Night Melbourne, an all-night festival in the Melbourne CBD with over 500,000 attendees. Hardhat created content and campaigns, managed social media and produced the website.
We are particularly pleased with this outcome as these projects truly reflect the breadth of capabilities that we have inside the agency and show what we have been able to achieve for some of the biggest brands in Australia.
The Australian Marketing Institute (AMI) Awards for Marketing Excellence recognises professional excellence in marketing practice across diverse customers, budgets and strategic approaches. To see who we’re up against, visit the AMI website here.
