Perspective: The Future Of Entertainment In Six To Ten Minute Chunks (SXSW19, Day 1)

  • An hour of commercial television is exactly 42:30. How much are we compromising our stories, making them shorter or longer than they need to be, to meet an arbitrary, predefined time frame that’s been set by the broadcasters rather than by filmmakers?
  • Traditionally, books were written in chapters of 20–40 pages. The theory was that people read a page a minute, and after half an hour, most people’s eyes got tired and needed a break. Da Vinci Code author Dan Brown broke up his 400+ page book into chapters of around five pages each, declaring that ‘people didn’t have as many 30 minute windows to read as they used to’. It seemed to work out OK for him.
  • While Netflix is huge, the majority of viewing (at least by ‘attractive audience bases’) is done on TV sets between the hours of 7pm and 7am. That leaves 12 hours a day of (largely busted up) time slots for people to consume purpose built content on the go.
  • When it comes to quality content production for mobile, we ain’t seen nothing yet. The most polished creators on YouTube are spending around $3,000 a minute producing their content. Quibi are giving guys like Steven Spielberg $100,000 a minute to play with. Buckle up!
  • The guys spoke at length about making information and entertainment as convenient as Spotify has made music. Seven years ago, all music was freely accessible, but not convenient to access. Spotify changed all that. Today, they posit, all information and entertainment is freely accessible, just not convenient to access in the way and manner we want it to be. Enter Quibi.
  • Content in the works includes the day’s news in 6.5 minutes (produced in conjunction with the BBC UK, which, according to their research, is the most trusted news source for millennials), 6 minutes of daily music news (all in one place), the best of last night’s late shows (monologues, skits, interviews) and a new take on sports highlights.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Hardhat

Hardhat

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.