The Why #16: Why does everyone remember Kodak as a failure?

Peak End Rule

We don’t remember most things. In fact, when you consider everything we experience in our day to day lives, the vast majority of it pretty much evaporates as soon as the moment has passed. So what do we remember? According to the aptly named ‘Peak End Rule’, it’s the emotional highs and lows, as well as the endings, that make all the difference. In other words, not all parts of an experience are created equal when it comes to shaping memories.

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