The Why #21: Why don’t waiters just write down my order?

Question submitted by Katrina, East Gardens

Zeigarnik Effect

The Zeigarnik Effect describes how we remember incomplete, interrupted or unresolved tasks more easily than those we’ve finished. Starting a task that we’re interested in brings an overwhelming desire to complete it. This desire stays with us until we do so.

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Hardhat

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.