The Why #43: Why do people pay buskers when they could watch for free?

Reciprocity Bias

For brands, reciprocity isn’t just about being ‘nice’ and doing favours for your customers. It’s about going first, making it unexpected, and being clear that you (seemingly) want nothing in return. Think free samples for food services, complimentary extras for retail and hospitality, or free trials (and trial extensions) for subscription services. Done right, customers will feel treated, indebted, and inclined to return the favour. Raffle ticket, anyone?

--

--

--

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Best Strategies to Adapt your SEO for Voice Search

Using Facebook Groups to Engage Your Customers

Is brand color the main factor that influences consumers purchasing decision ?

Why Typography Is Important For Your Brand?

Hardhat Hustle: May 2020

How this mobile commerce upstart is building its brand proposition

Why you need to win the consideration stage

Let’s Talk Marketing podcast

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Hardhat

Hardhat

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.

More from Medium

Respite Care

Respite Care Featured Image

Try CAWING for Success in Life

5 Things we consider as flaws that deserve a pat on the back

The Times Are a-Changin’