The Why #44: Why do I keep getting ads for things I just talked about?

Confirmation Bias

Confirmation Bias describes our tendency to seek out and upweight information that supports our existing beliefs, while undervaluing, discrediting, ignoring or avoiding information that runs counter. The more emotional or deeply held the belief, the more susceptible to Confirmation Bias we seem to be.

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Hardhat

Hardhat

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We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.