The Why #45: “Why do we always eat the same thing for breakfast?”

Status Quo Bias

Status Quo Bias refers to our preference to stick with whatever is known, familiar and maintains the current state of affairs — even if that current state isn’t the best state it could be. Whilst we think we love change, Status Quo Bias does a great job of helping us stay the same.

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Hardhat

Hardhat

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.