The Why #47: Why does this feel like the longest, coldest winter ever?

Question submitted by Stephen, Williamstown

Brrrrrr! I hear the chatter in your teeth Stephen, and can assure you, you’re not alone.

Focusing Illusion

Focusing Illusion refers to our tendency to concentrate on a single aspect of our lives to the exclusion of all others. In other words, whatever you happen to be focusing on has a funny way of becoming the most important thing to consider.

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Hardhat

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.