The Why #48: Why do we go on spending sprees with our tax returns?

Question submitted by Amber, Malvern

Ah yes, tax return time. The most wonderful time of the year. In a way it’s like Christmas. In July. For adults. And Santa has actually been taking things away from you all year before deciding to re-gift a tiny percentage back…

Mental Accounting

Refers to our tendency to treat money differently, even though objectively, it’s all the same. The way we think about, feel about and indeed spend money tends to shift based on factors like how we earned it and what we intend to spend it on.



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