The Why #49: Why do I always go for the medium sized popcorn?

Anchoring

Anchoring describes our tendency to depend too heavily on the first piece of information we receive when making a decision. Any subsequent information is weighed up against this first piece, which now serves as an ‘anchor’.

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Hardhat

Hardhat

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We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.