Vision Australia appoints Hardhat as lead creative agency

Originally published on Campaign Brief 12.08.20

Vision Australia is the country’s leading, not-for-profit provider of blindness and low vision services in Australia, supporting more than 34,800 people of all ages, life stages, and circumstances through 35 Vision Australia centres.

Hardhat will work with the national marketing team to help Australians living with blindness or low vision and their friends and family, to more quickly identify and understand Vision Australia’s proposition, products and services.

Says Kristy Richards, strategy lead, Hardhat: “The work that Vision Australia does is as important as it is inspiring, and we’re delighted to be accelerating the impact we’re making. Together, we’re working to connect Vision Australia’s diverse audiences with the right mix of products and services to help them live the lives they choose.”

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A series of above the line projects are already underway.

Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani. The agency, now a team of 40, builds brands through a combination of creativity and behavioural insights. Hardhat clients include Bupa, Lion Dairy and Drinks, Simply Energy, Victoria University and Carsales.

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.

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