What every marketer needs to learn from the meteoric rise of ‘buy now, pay later’

  • The buy now, pay later category has successfully tapped core behavioural biases to unlock growth.
  • Temporal discounting, defaults and the ‘mere exposure effect’ are all in abundant evidence.
  • They should be on any growth-seeking marketer’s radar.

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Hardhat

Hardhat

We’re an independent creative agency helping brands capitalise on the why, when, where, what and how of human behaviour.