Why you need to win the consideration stage

What is the consideration stage and why is it important?

So what does the consideration stage look like?

“carsales is used by auto shoppers predominately in the consideration stage,” explains Jeremy Moger, Head of Insights at carsales.

“34% of carsales’ audience has just started their search for less than a month and a further 20% have been looking for a little over 1 month.

“In addition, 90% of searches conducted on carsales don’t specify new or used, or they select both.” says Moger.

The role of editorial content in the consideration stage

Here are some key tips on how to achieve it:

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