Zeller redefines payments with launch of sleek creative platform for new Zeller Terminal 2, via Hardhat

Hardhat, the agency built on behaviour change for challenger brands, has launched the sleek new Zeller Terminal 2 with an equally sleek creative campaign that showcases the new payment solution as a brilliant example of Zeller’s technological prowess and Australian-made design ingenuity.

The new platform, “Get Paid”, is purposefully simple. Designed with businesses in mind, the campaign illustrates the new Zeller Terminal 2 as a customisable and tactile marriage of form and function, allowing merchants to make and receive payments with ease.

Putting the new terminal at the forefront of the campaign, the new Zeller Terminal 2 takes centrestage within a variety of real business spaces, letting its ease, speed, and adaptability speak for itself.

The campaign is all about balancing beauty with practicality. In Zeller Terminal 2, there is an expertly designed piece of tech that can blend perfectly into any business. This concept is what led our sumptuously smooth visual treatment befitting of any quality product, but also the satisfyingly simple punch of a promise that hits every business with what they really need — to get paid.

The campaign launched on August 26 across BVOD, online video, outdoor, digital and social.

Hardhat was founded in 2005. The agency creates behaviour change for challenger brands through a combination of creativity and behavioural insights.